It is the year 2020 and you have just
received The Young ICT Entrepreneur Award and your face is on the cover of Time
magazine! This is for your innovation that exploited current and emerging
digital technologies and created a new
business/product/service/application/technology or business model that the
world had not known about before and that delivered great benefits to users.
You wonder why no-one had thought of the idea before; the media is amazed at
its popularity.
Your task is to go back in time to 2015 and write the
Proposal/Business Plan for starting your new company that won essential
investor capital to commercialize your innovation. The Business Plan was presented
to “Angel Investors”; very experienced venture capital business people who
support only a small number of start-up companies based on a unique
proposition. It was difficult to get an opportunity to present your Business
Plan and even more difficult to convince them of the soundness of your idea.
Typically the Angel Investors only invite back for further discussions one out
of every 20 entrepreneurs who present to them.
Learning objectives
This assignment specifically addresses the following learning
objectives of the course:
• demonstrate applied knowledge of people, technology and
management skills in practice across global contexts of change and apply these
to organizational systems and processes
• solve complex organizational problems theoretically and
practically and critically reflect on the effectiveness of management processes
to real-world problems
• communicate professionally and effectively in written and
oral communication to various audiences.
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